New digital technologies and disruptive ideas are shaking up the logistics industry – incumbents need to adapt fast

Traditional logistics players have so far been slow to adapt to the FreightTech revolution, allowing newer, disruptive players to take a lead. In this study, we look at the challenges holding incumbents back – and outline what they can do to regain market dominance.

For decades, the logistics value chain has remained the same. An order is received by a freight forwarder, the package is picked up, warehoused, transported, warehoused again and finally delivered to the receiver. But in the past few years, new technologies and ideas in logistics – collectively known as FreightTech – have been shaking up this well-trodden path. In fact, in the next 2 to 5 years, FreightTech applications are expected to disrupt every step of the traditional value chain.

This poses problems for incumbent players wh