New research from Blue Yonder highlights how shopping behavior has changed globally since the COVID-19 pandemic started. Blue Yonder surveyed 6,000 European adult consumers in April and 1,000 U.S. adult consumers in both March and April.

Research highlights how changing online and in-store shopping habits will shape retail supply chains in the future

Online Versus In-Store Shopping Behavior

A key finding on both continents shows that the grocery retail sector has been greatly impacted by more consumers ordering online for grocery delivery – and getting bogged down by delays.

• U.S.: Almost three quarters (74%) of consumers surveyed during April said they were doing more shopping online as opposed to in-store in response to COVID-19 – this has increased from 57% when the same research was carr